Dear Reader, your website must be able to clearly state why we should do business with you, what actions we should take, and must be responsive enough to fit our mobile phones or tablets. Don’t also forget we want to navigate and find important links easily. so let’s set this straight. Here are 5 things I think you should consider first on every website for your business or personal brand.
- Easy Navigation or User-Friendly Menus
The most important element for a good website is having a user-friendly navigation. You may be offering the best products or services in the market, nevertheless, they would be of no use, if visitors or potential customers cannot locate them. I want to visit your website and clearly see where I need to click to find what I need. It’s that simple right?
So how do you ensure the customers have easy and smooth website navigation? Your website layout needs to be simple and reasonably organized. Additionally, a prominent search and navigation tabs should be placed on top of each and every web page. Links to all the main pages of your website should be present on the navigation tabs.
2. Your website should fit all mobile devices and laptops
The responsive design of your website is another key to an amazing website. Over the years, the increase in the number of mobile phone users has surpassed the ones using computer users. With the growing smart technology, the internet will now be more accessible on larger devices like TVs. To capitalize on these booming market segments, it is crucial that website design is responsive to all types of devices and screen space.
When your website cannot fit mobile devices you would have lost 75% of your customers to your competitors and get enough bounce rates on your website visits. You can click here to know if your website is responsive now.
3. Content Writing
The content they say is king! So you have to take that in mind when writing for your customers or prospect to read. The content on the website provides important details regarding your company and its services. To develop an impactful website; you should ensure that the web content is in line with your company’s branding strategy. Conduct rigorous market research to identify and find terminologies or words, which are used by the target audience to search for specific services or products. Good quality content will make it easier for users to understand and relate the information on your website.
4. Call to Action
Ensure that your website is equipped with necessary Call to Action or CTA statements. These statements are useful for guiding visitors towards activities which are required for performing activates like doing online purchase, availing discounts, subscribing to your newsletter or promotional emails, etc. A call to action button must be so visible your readers can’t miss it. It is a button that should have bright colors and be consistent in your website design.
5. Contact Information
It is essential that your website displays detailed contact information prominently on your website. This is a good strategy to improve the company’s credibility. This also helps us know where and how to find you. a bold button that helps us chat directly with you or your sales team is a very good approach as well. Users sometimes feel lazy to copy and paste numbers. They either want to click to call or tap to chat or click to send emails. Do well to ensure these parts of your contacts are clickable.
Comment below to tell us more you think you expect in a good website or how your experience has been visiting a website.