Dear Reader, Business growth is just going to be on top of your mind right now especially at the time when things are tough and I would be sharing tips on how email marketing would be of great benefit to the growth of your business.
First, let me give an illustration of how this email marketing works, Let’s say you have an online store and you sell varieties of things, as a store owner you wan to reach out those who are interested in buying from you, then you had an Instagram account where you displayed your products and started getting customers.
Rather than letting these customers come and go thinking they would always remember they bought from you, they might not, if some will not all will. You might even have lost contacts or even they misplacing your business card.
Imagine sending emails directly to those who are ready to buy from you!
Email Marketing is one of the best forms of marketing your business to increase sales! It helps you talk directly to your customers not just everybody. It also helps you convert prospects to buyers through personalized messages in their inbox!
I have been able to come up with why email marketing is a Must! Read and share with your friends. Don’t forget to comment and let us know if you find it helpful and issues you might have encountered using any of the marketing platforms.
Benefits of Marketing your business through emails to your customers
- It is more cost-effective than traditional marketing tactics.
Rather than printing handbills, spending so much on advertising space, email marketing requires only a small investment of time and resources in developing effective content. In addition to relatively low operational costs, email marketing also provides an attractive return on investment (ROI). According to one report from DBS Data, businesses can expect an average return of $38 for every $1 they spend on email marketing.
- It can increase traffic to your website.
Email marketing messages can also help you increase traffic to your website. You can link to relevant website content within your email message or craft a compelling call to action (CTA) that asks readers to head back to your website to take a specific action. If you really want to make your Call to action (CTA) stand out, you may want to use a colorful button, which makes it easy as possible for readers to take notice of your Call to action (CTA) and make their way back to your website.
- You can increase brand awareness through email marketing.
Brand awareness is one of the most important benefits of email marketing. Email marketing helps you increase your brand awareness by getting your email messages into the inboxes of potential new customers. The more consistent your communication is with your email subscribers, the more likely they will be to think of your business when they are looking for your products or services.
- People prefer email.
Your leads and customers are more likely to read and take action on your marketing emails because many of them are looking forward to receiving this type of communication from you. In fact, according to Marketing Sherpa, 72% of U.S. adults prefer to receive email communications from companies. This is compared to only 17% of U.S. adults who prefer communication through social media channels.
- You can target your email marketing campaigns for the best results.
Another one of the major benefits of email marketing is list segmentation. This allows you to segment or separate your email list into different groups with relevant characteristics or interests. Once you have done this, you can start to deliver more targeted content to your readers. This increases relevancy and value, which can encourage more conversions.
- Email marketing can help you build credibility.
Consumers like to do business with companies that they like and trust. Email gives you the opportunity to build this credibility with your audience by delivering useful and informative content that adds value for your readers. Many businesses will develop a monthly email newsletter to deliver valuable content to their readers on a regular basis. By providing relevant and accurate information that consumers find helpful, these businesses work to build their credibility and establish themselves as thought leaders in their given industry.
- You can use marketing emails to strengthen relationships with your customers.
In addition to helping you build credibility, email marketing can also enable you to strengthen your relationships with new leads and existing customers. Through consistent and valuable email communications, you can stay on top of your audience’s mind, educate your readers on the topics that matter most to them, and show your appreciation for their business by letting them know about special promotions.
- Email marketing content is shareable.
Making your email marketing content shareable is easy to do. Include social media and email share buttons on your email messages that allow readers to quickly and easily share their favorite email content with their friends, family, and colleagues. This helps improve your reach and bring new leads to your business.
- You can reach people on any device.
More and more people are checking their email from their mobile devices. In fact based on the latest figures published, it was stated that 41.9% of email opens are done using smartphones. What does this mean for your business? You can use email marketing to reach people no matter where they are or what type of device they are on, improving visibility and reach over time. Make sure that your emails are easy to open and read from mobile devices, paying close attention to image sizes and the amount of text on the page.
- Automated emails can help you increase abandoned cart conversions.
Every e-commerce company is familiar with the dreaded abandoned cart. Consumers visit your site, put items in their shopping cart, and then leave without making a final purchase. Whether they get busy with something else or want to take time to think about their purchase, it is vital that you take the opportunity to reengage these customers. With email automation, you can send an automated email message to these consumers, encouraging them to come back to your site and finalize their purchase.