Knowing the right people to approach selling your service is key to increase sales by a large margin.
So, What is a buyer persona? A buyer persona is a model that describes your typical or target customer, based on detailed audience research.
The idea is to create a profile of your ideal customer or Persona as if he or she were a real person, so you can craft targeted marketing messages to them.
Now the above tells you that you need to have a good research into who your customer really is and why they need your service. This is perhaps the best approach to running adverts on social media platforms.
You might find it useful to create personas based on:
Interests and Behaviors
Social networks they’re most active on
and what they need
If you have several target audiences you may want to create several buyer personas, each representing a unique segment. You’ll then assign as many demographic and psychographic details as you deem fit.
In a nutshell, before you start selling, or in order not to waste money on adverts that would not convert, you should first consider creating a buyer persona creation and then have a clearer picture of whom you are talking to.
Let me know if you found this helpful and ofcourse if you need help i would be glad to help.