Now that you know that branding is why your business should be chosen instead of that of your competitors.
Lets talk about the exact concept of branding
What exactly is branding?
1. The name your business bears: Most importantly than ever, what you are called is what people know you as so having a name to a business is just like putting a tag to something as a means to identify what it is.
2. Brand assets: Things like logos, carriers, brand colors, banners, sourvenirs are part of your business assets which doubles what people can see and get attracted to. Always remember first impression matters.
3. Brand Voice/ Communication; How you showcase your business, how to look to your customers all adds to your brand voice and communication of your business model to those who would be interested in what you do. It tells us how good you are.
How does this apply to your website and online business?
Think of it this way; by being aware of your business’s image and working to “brand” your business; you are setting yourself apart. In addition, you are solidifying, “this is what my business stands for and what we are about.”
These efforts set you apart from all the noise and competition going after the same market you are in. To successfully brand your business, you want to be unique like nothing else out there. You can start by creating a quick list of what separates you from your competitors.
Think for a moment, What makes you different or better?
